2902 Gallery is a contemporary photography gallery focused on established and emerging artists from Singapore and South-East Asia.

The name encapsulates both the rarity of the gallery’s opening day (29/02/2008) and the exclusive nature of the artworks and artists it represents. From this, we designed the gallery’s brandmark based on the slash (/) – a symbol commonly used to reference limited edition prints as well as calendar dates.

The concept was strengthened further in the collateral, where a grey rectangle – representing a framed artwork – hangs above the logo.