2020
Discipline
Brand Story, Brand Identity, Brand Systems, Content Strategy
Client
Atome
Industry
Finance, Technology, Retail
Most buy-now-pay-later apps make the same promise: get it now, pay later. Atome needed a clearer reason to be chosen and remembered.
When the company engaged &Larry in 2020, conversations with its founders revealed a pact between two friends: to help people afford a better slice of life. That idea expanded “A-to-me” from Available to Me into three principles: Aspirations, Access and Advice. These principles shaped the strategy, from financial education and payment tools to merchant partnerships and customer engagement.
The new brand identity for Atome makes its mark on the public in two ways: a dramatic rush of colour, named Spriteburst, inspired by the high visibility of tennis balls, matched to the confident strokes of the ‘Aspiremark’ – a stylized ‘A’ that incorporates a curved crossbar as a nod to the original logo.
The new Atome brandmark is a badge for a newly enlightened and empowered tribe – people who identify not as consumers but as those who have the right tools to live the way they want.
After the 2020 relaunch, we continued to advise the team as the brand evolved, including a content strategy that made Aspirations, Access and Advice easier to understand across different audiences.
The same foundation gave Atome a credible role in financial education and responsible use, not as an add-on but as part of the brand.
