Courtesy, My Foot is a tribute to Singa the Courtesy Lion, a local mascot that has been used over the years to promote kindness and courtesy in campaigns such as the Singapore Kindness Movement. Though the mascot has been updated over the years and now wears pants, he still does not have shoes.

Our shoes are custom-made in colours drawn from Singa. On the bottom sole is a sleek blind deboss graphic of the iconic smiley face seen on tee shirts featuring the older version of the mascot.