DH—S

DH—S

2013

Discipline

Brand Identity, Graphic Design, Digital Design

Client

DHS

Industry

Engineering, Technology

DH—S Security Vehicle Solutions is a specialist security, vehicle advisory and training company focused on the civilian armoured vehicle market.

With its name formed by the initials of the founder, Douglas Hornell-Scott, it was only fitting to brand DH–S as a steward of safety; a human bridge and engaging link between the clients and business. The typographic lock-up for the logo is visually representative of a gear stick, and also encapsulates the DH—S story – Danger is ever present upon Humans, hence a need to shift towards Safety. The company’s tagline, “Safety Engaged”, was thus developed.

We further leveraged the concept by using the logo’s typographic stack to devise a unique navigational and narrative system for the website.

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