The Petfran brand was created for a new entrant into the highly competitive market for hobbyist aquaria supplies.

The name is a contraction of “pet friend” for easy recall, enclosed in a speech bubble to symbolise communication between pets and owners. The main colour is a mix of red and blue. The hue stands apart from the usual blue themes and gives the brand room to grow into other pet-related channels.

We helped to rationalise the product ranges and oversaw the consistent application of colour codes, illustrations, trademarks and typography. The result is a lively and refreshing brand that exudes professionalism and attention to details.