
2017
Discipline
Advertising, Art Direction, Digital, Graphic Design
Client
Toshin Development
Industry
Beauty, Fashion, Luxury, Retail
Each year, we look forward to crafting a new chapter in the brand story of one of our favourite clients — Takashimaya S.C. For 2017, the narrative is digitally led, with ‘A Considered Life’ taking a nuanced approach to delivering sumptuous visuals for the age of social media.
Sporting a mature palette that is quintessentially ‘Takashimaya’, the beautifully shot images of products and store interiors were curated and shared through Takashimaya S.C.’s Instagram and Facebook pages, reaching out to a new generation of brand connoisseurs.



