Tridente Automobili – Inaugural Launch

Tridente Automobili – Inaugural Launch

2017

Discipline

Graphic Design, Packaging

Client

Maserati, Tridente Automobili

Industry

Engineering, Luxury, Manufacturing, Retail

Tridente Automobili, a subsidiary of Komoco Holdings, was appointed official importer and distributor for Maserati on 18 May 2017. For the inaugural launch party, &Larry was tasked to create an invitation for guests and members of the media, together with a special keepsake to be given to VIPs.

As a nod to the momentous occasion and as a direct link to the prestige and heritage of the Maserati marquee, recipients are first greeted with the title ‘Make A Mark In History’ on a custom-made case holding the invitation. For VIPs, nested within is a personalised car plate in signature Maserati blue — a memento worthy of appreciation long after the event.

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